Michael Jordan

Michael Jordan
Michael Jordan



Pay $32 million
Power Rank 26
2005 Rank: 16




E-Score Rank 7

Top Attributes
Physically Fit, Talented

E-Score is a celebrity appeal ranking, comprised of 46 separate personality attributes. E-Score evaluations are provided by E-Poll Market Research, which has a database of more than 2,800 celebrities.

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Athlete


© AP Photo/Mark J. Terril


MJ's endorsements have been pared down to a handful, including Gatorade, Sara Lee and Upper Deck. The bulk of his income, though, still comes from the Swoosh. Nike's Jordan brand is a $500 million business (sales) and finished the year with record profits and sales. In addition to the legendary basketball star, Nike employs an elite list of athletes to market the Jordan brand, including Ray Allen, Carmelo Anthony and Derek Jeter. Jordan's latest book, "Driven From Within," has sold 111,000 copies since its fall release, according to Nielsen BookScan.