Jay Leno
Pay $32 million
Power Rank 23
2005 Rank: 21
E-Score Rank 31
Top Attributes
Funny, Distinctive Voice
E-Score is a celebrity appeal ranking, comprised of 46 separate personality attributes. E-Score evaluations are provided by E-Poll Market Research, which has a database of more than 2,800 celebrities.
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Talking head
© Paul Hawthorne/Getty Images
Although he consistently beats Letterman in the ratings, drawing 5.9 million viewers to Letterman's 4.4 million, Leno still earns less. (Letterman owns a piece of his show.) The classic car buff supplemented his income last year with voice roles in the animated features "Ice Age 2" and "Cars."
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